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Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Benefits & Challenges in the Business Virtual World

8:48 AM, Posted by Unknown, One Comment

Internet has proven effective in this modern era, by the concept of social media for more information likely quickly spread widely. In this opportunity, I would like to discuss more clearly what benefits and challenges to involve business in a virtual world.


I hope that you are considering to open a business or build a business presence in the virtual world, so more confident and have a useful guide. Let's start ...

Marketing
In terms of marketing the most consumerist, because the Internet has proven effective for disseminating information.
  • Format Electronics - With the electronic format, an information easily spread widely via email, IM (Instant Messaging), or RSS feeds.
  • 24-Hour Service - Anyone, anytime, and anywhere you can access the service for 24 hours. Compared to the normal working hours, are only 8-10 hours per day, this is a value-added. This is also the opportunity to serve customers in remote or have the time difference.
  • Executors Marketing - With benefits social media, you no longer have to be a marketing agency. Remember about the electronic format? They are the teams you to disseminate your product info.
  • Branding - Perhaps the goods or services that you serve not sold through the Internet, but you can still utilize the Internet to strengthen the image of your brand.
  • Branch Offices - If indeed you have a business in the real world, the presence in the virtual world can be symbolized as the Branch Office. In this special serves customers with Internet access.
Operational
Savings are the main reasons of operational terms, which can be associated with:
  • Capital Home -Believe it or not, you can start your presence in the virtual world without the cost of the charges.
  • Cost Rent Places -Many online business based household, because they do not need to rent a special stand in the mall or the market.
  • Save Officer - You can use the product catalog (correctly), so that buyers do not need to come physically occupied, or served by phone. (Maybe for the last still required for the customer.) Cost savings can also be employees, not because they need special personnel to maintain the stand or store.
Indonesia

Communication
Communication can be split into two, namely between the company and customers (vertical) and between fellow pelangan (horizontal).
  • Vertical Communication- You can present the uniform guidelines or details of your product through the Internet, with the hope that customers can independently find the information needed.
  • Horizontal Communications - internet culture is a culture of mutual help. It is normal when you see a lot of discussion forum whose members help each other solve a problem, including product or service you later.

Challenges
Due to the Indonesian community in general is relatively new to the business of the Internet, also faced challenges including large.
  • Adapting the Internet - Need specific guidance on how to use the Internet, especially for the older generation.
  • Internet Service - Internet service itself is relatively rare for the regions. But this program is not the maximum, because not cover all the potential that exists.
  • Return of Investement (ROI) - Not only in cost, but also the time needed to present the material via the Internet. Cost may still be affordable, but in general think that the time needed has not been commensurate with the results of diraihnya.
  • Lack of Payment Solutions Through Internet - In general, transactions conducted via the Internet with a credit card. But the evidence is still much that is still hampered by bank transfer process.
  • Need Time To Delivery - Most buyers want to enjoy the goods is also belanjaannya seconds. Therefore, the challenge is so large for such barang2 fresh food.

The Business With Hobbies

1:33 AM, Posted by Unknown, One Comment

Hobby is a great way to start a business. Why? Because the combine between enjoyment, interests and talents. Thus, you will not feel the answer to work or build a business. It seems as if you do it while playing. Not only that, if it is a hobby, then surely you already know the ropes and even the details. For example, just like you treat the plant. Sure you know where to get a good seed, fertilizer purchase, the media and other supporting materials with low price and how to care and cultivation. You may also have joined the community hobiis the same. This makes it easier to obtain your information
and relationships.



Then, how to start a business from this hobby? Almost the same as the actual start of a new business. The difference, you have a base of knowledge, insight and experience sufficient. Some things you need to note are:

1. Enjoy it hobby
'Practice makes Perfect'. If you do this for a hobby because to fill her spare time, or fraudulent, you must start now diligent practice. Do not forget to practice directly from the theory that all you have learned. With continued practice, your ability will be increased and you could make the best products. This will increase the value of selling.

2. Add your knowledge
If not enough on the experience. You need to add of knowledge through courses, seminars or training related to the hobby. Through such activities, you will gain the knowledge and a certificate that can increase personal branding and prestige. This will increase customer confidence. I read a book, magazine, Internet or other media to increase your knowledge. With the mailing list (mailling list) according hobby, you can even get additional insight. Can be even for the experts directly. Of course this is very useful.

3. Learn from the experts
Experience is the best teacher. Not that you need to experience the natural self. You can draw experience from the business that have been successful. For example, learn from the ornamental plants that have been successful. Or learn from the lecturers are qualified researchers. Learning directly with experts and people who successfully run a hobby that you like, will increase your ability. This is the best way to produce a good product and competitive both in terms of quality and price. You can even measure the ability and your work.

4. Promote products
If your product is ready, immediately promote . For the initial stage, can be offered to the community that you follow. Or to the environment, such as the nearest neighbors and relatives. Advantages, you can ask for feedback about your product, and disseminated before the fix. If their response is good, you can try to offer shops. However, some types of stores would only accept certain goods from the supplier.
Or if not, they provide certain requirements, like minimum number of items of goods, the continuity of supply, discounts, etc..
If your product unique and not the market, better to do online marketing. In addition to cheap, you can reach the right consumers.

5. Do not forget: Campaign!
Marketing the need to be supported by a good campaign. Do not be lazy to promote your product. Promotion can be done in many ways. If you want a free, ad can be free through the site. Or advertise in the mailing-list. If you want to campaign personally, can by allowing prospective buyers to sample us. To provide a bonus in the amount of purchase is also good for a particular campaign. Generally, if the customer satisfied, they will tell to other people.

Note also that, prior to really dive into the business, you still need to conduct market research and create business plans, although the simple. This is to avoid losing energy, time and cost. In addition, so you know some of you have a hobby, a hobby which can be used as a business. So, you advance to start?