Benefits & Challenges in the Business Virtual World

Internet has proven effective in this modern era, by the concept of social media for more information likely quickly spread widely. In this opportunity, I would like to discuss more clearly what benefits and challenges to involve business in a virtual world.

I hope that you are considering to open a business or build a business presence in the virtual world, so more confident and have a useful guide. Let's start ...

Marketing
In terms of marketing the most consumerist, because the Internet has proven effective for disseminating information.

• Format Electronics - With the electronic format, an information easily spread widely via email, IM (Instant Messaging), or RSS feeds.
• 24-Hour Service - Anyone, anytime, and anywhere you can access the service for 24 hours. Compared to the normal working hours, are only 8-10 hours per day, this is a value-added. This is also the opportunity to serve customers in remote or have the time difference.
• Executors Marketing - With benefits social media, you no longer have to be a marketing agency. Remember about the electronic format? They are the teams you to disseminate your product info.
• Branding - Perhaps the goods or services that you serve not sold through the Internet, but you can still utilize the Internet to strengthen the image of your brand.
• Branch Offices - If indeed you have a business in the real world, the presence in the virtual world can be symbolized as the Branch Office. In this special serves customers with Internet access.
  

Operational Savings are the main reasons of operational terms, which can be associated with: Capital Home -Believe it or not, you can start your presence in the virtual world without the cost of the charges. Cost Rent Places -Many online business based household, because they do not need to rent a special stand in the mall or the market. Save Officer - You can use the product catalog (correctly), so that buyers do not need to come physically occupied, or served by phone. (Maybe for the last still required for the customer.) Cost savings can also be employees, not because they need special personnel to maintain the stand or store.
Indonesia

Communication
Communication can be split into two, namely between the company and customers (vertical) and between fellow pelangan (horizontal).

• Vertical Communication- You can present the uniform guidelines or details of your product through the Internet, with the hope that customers can independently find the information needed.
• Horizontal Communications - internet culture is a culture of mutual help. It is normal when you see a lot of discussion forum whose members help each other solve a problem, including product or service you later.
  

Challenges
Due to the Indonesian community in general is relatively new to the business of the Internet, also faced challenges including large.

• Adapting the Internet - Need specific guidance on how to use the Internet, especially for the older generation.
• Internet Service - Internet service itself is relatively rare for the regions. But this program is not the maximum, because not cover all the potential that exists.
• Return of Investement (ROI) - Not only in cost, but also the time needed to present the material via the Internet. Cost may still be affordable, but in general think that the time needed has not been commensurate with the results of diraihnya.
• Lack of Payment Solutions Through Internet - In general, transactions conducted via the Internet with a credit card. But the evidence is still much that is still hampered by bank transfer process.
• Need Time To Delivery - Most buyers want to enjoy the goods is also belanjaannya seconds. Therefore, the challenge is so large for such barang2 fresh food.